Business Case: Anaplan Implementation for Trade and Promotion Planning in the Global Wine Industry
Objective:
A prominent player in the global wine industry aims to optimize its Trade and Promotion Planning through the implementation of Anaplan. The primary goal is to reduce planning time and improve accuracy in managing trade activities and promotions across diverse markets. The organization operates globally, delivering quality wine to 130 countries.
Scope:
- Implementation of Anaplan for enhanced Trade and Promotion Planning on a global scale.
- Customization to accommodate the intricacies of diverse markets and regulatory environments.
- Integration of Anaplan with global sourcing processes for grape and bulk wine supply.
Key Outcomes:
- Reduction in planning time for trade activities and promotions.
- Improvement in accuracy in forecasting and planning for global trade and promotional initiatives.
Risks and Mitigation:
Close collaboration with stakeholders across continents to understand regional nuances and compliance requirements. Rigorous training programs to ensure global teams are proficient in using Anaplan for trade and promotion planning.
Conclusion:
The Anaplan project aligns with the organization’s commitment to operational excellence and market responsiveness. By focusing on enhanced Trade and Promotion Planning, the company anticipates substantial improvements in efficiency and accuracy, ensuring it remains a significant force in the global wine industry.